9.12.17

PANTONE COLOR FOR 2018

[Photos: Pantone, Richard E. Aaron/Redferns/Getty Images, Harold Cunningham/Getty Images, Catwalking/Getty Images]


As the end of the year is approaching, it's time to look ahead of us to the new one's coming.
I don't know about you, but my 2017 has been not so easy in many ways but interesting in some respects I suppose. Anyway I won't lie to you if I say I can't wait to celebrate the end of it with a kind "farewell" and start all over again.
How will the new year be? 
For one thing, its colour will be purple  as chosen by Pantone in facts the official color of 2018 is a saturated, intense, blue-toned shade of purple called Ultra Violet, also known as Pantone 18-3838. Pantone has been naming color of the year since 2000. The company views its selection as cultural barometer, a visual rappresentation of how we collectively do feel about the time we are living.
Remember last year colour? You can check it out in my first post of this year.

Pantone explains about this choice: “[Ultra Violet] is a very provocative shade, but it’s also a thoughtful color–it sounds like a bit of an oxymoron,” Eiseman says. “This is the kind of color attached, historically, to originality, ingenuity, and visionary thinking. These are the elements we need to create a meaningful future. Inventiveness and imagination is something we seek in our personal lives and business worlds. People are looking for that ‘magic bullet,’ and this shade is the perfect shade to lead right into it . . . It’s intriguing, fascinating, and magical.”

I personally love purple so probably I can see the intriguing/magical part more than the complex part in relation of the complex era we are living. 
When I found out about this I thought it was a positive sign. I guess a "provocative" shade represents better the challenge we need to engage in order to find a way through complex times.
What about you? What do you think of it? Do you like purple? 





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